Building skills? Here’s an overview of what you’ll learn in this course:
• Develop graphic design work and concepts based on professional creative approaches and techniques.
• Apply traditional and digital design techniques to create polished graphic design pieces.
• Select and set typography to communicate a specific message in logo designs and page layouts.
• Use knowledge of the characteristics of type to create cohesive and expressive logo designs.
• Use a layout grid and professional layout rules to design engaging magazine covers, article spreads, book covers, and book chapter pages.
• Create magazine and book layout designs with a clear visual hierarchy of information.
• Create a basic three-dimensional product packaging design working from a client brief.
• Incorporate existing brand rules into product packaging designs and other graphic design projects.
• Develop an understanding of how to manage the graphic designer/client/vendor relationship, including promotion and billing.
• Organize work for use in physical and online design portfolios and produce a final portfolio piece that involves printing, labelling, package design, and photography.
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